Market Analyses for a Product on the Romanian Market

1. Market area.

- geographical territory inside which the product(service) is sold at the level of year 2012

- sales structure of the product(service) depending on geographical regions , administrative-territorial divisions or developing regions ( only one criteria will be used ) at the level of year 2012.

2. Market structure.

- the main segments of the market to whom the product(service) is addressed to will be defined depending on the following criteria : social-demographic, economic, psychographic and behavioral. Please define through this criteria the target for that product(service).

- If the product(service) addresses to all three categories of costumers: natural persons, households and legal persons please draw up the target for each one of this categories.

- Segmentation criteria presented before are for orientation purposes only, if depending on the market studied by you other criteria are used please specify which.

- The usage of all the criteria presented before is not compulsory