I. PRODUCT ANALYSIS The major products of the company are: 1) Aerated autoclaved concrete 2) Mineral basaltic wool 3) Terracotta tiles 4) Polystyrene 5) Roof tiles 6) Marble tiles The product with best potential for international trade is: 1) Mineral basaltic wool The reasons that make our product unique for an overseas market are: 1) Competitive price 2) High quality Reasons for the international buyers to purchase our company's products are: 1) Competitive price 2) High quality 3) Good location 4) Low transportation expenses 5) Low import taxes Inventory to sell overseas: 10% of the entire production - 400 tones Products Reason for export success 1) Mineral wool High quality and a competitive price Good location and low transportation expenses Low import taxes DECISION POINT: The product we have chosen to sell overseas is mineral basaltic wool. II. GOAL SETTING Our long-term goals for this business are: - increase export sales by 10% - 30% annually - increase production for exports by 50% - the exports sales should have a 20% average of the company's total sales - establish a distribution network with at least 5 distributors in each export country - the cost for export production should be maintained constant - increase market share up to 10% in each country - increase the advertising budget by 60% Our short-term goals are: - attending to international fairs - sending our company's presentation and offers to as many companies as possible - increasing the company's image by advertising on foreign markets - increasing the occasional sales on each market - establish a business relation with a international spedition company - attend export and other related seminars Our two-year goal is: - establish a durable business connection with 1 company (distributor) on each market Action plan to reach our short-terms goals: - to hire highly qualified personal to fulfill the company's tasks - to adopt new ways of thinking and working (brainstorming, weekly meetings,etc.) - to connect the company to all necessary media (Internet, Radio, TV) - to have articles about the company in specialized magazines - to connect the company to the Chamber of Commerce and International Trade (local headquarters) III. INDUSTRY ANALYSIS - Industry's growth for the next 3 years: 10% - Industry's growth in the international market: 12%
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