Name: Telekom logo: Campaign name: #netliberare Campaign's link: https://www.youtube.com/watch?v=--NasD3_gC0 Real Transmitter: Telekom The apparent transmitter: Deliric Transmitter Analysis: - From the power point of view: Telekom talks about freedom through the voice of the Deliric hip hop, in the new campaign launched under the message #netliberare. - From the point of view of attractiveness: Deliric sings in Telekom's new clips on "lyrics" signed by Andreas Aron from Pixels, who is also a copywriter at Leo Burnett, said Telekom According to Telekom, the internet is a fundamental right and launches offers starting from five euros (subscription or card) in this context. - From the point of view of credibility: "#Netliberare is the umbrella under which Telekom Romania will continue to bring more value and benefits to users, top quality entertainment services and a new experience based on simplicity and accessibility," said Frantisek Mala, Chief Executive of Commercial, Residential segment, Telekom Romania. - The target audience is made up of people of all ages, ethnicity or social status, Telekom having various offers in its work to please all categories of people.
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