Executive summary Outline "Feel it" is a new medium-sized wellness club located in the center of Bucharest, on Magheru Boulevard. This beauty-center will be the first one to give a complete range of body care services, in accordance with the highest standards. Core products and services "Feel it" will focus on offering beauty care services as skin and body care, fitness, nutrition counseling, acupuncture and hair removal services. Target customers "Feel it" services are targeted to people with high incomes who want to enjoy unforgettable experience in body care and are willing to invest consistent amounts of money in personal beauty and special advanced cosmetic treatments. Management team The management team of "Feel it" is defined as a strong complex body who gathered a great number of well-trained specialists. The general manager will be Evelyn Bobocea, the function of the financial manager will be held by Diana Dreghiciu and Adriana Constantin will lead the Human Resources department. Keys to success By developing a reputation for personalized customer service and high-quality work we will ensure that customers recommend us. As the Holidays are the period of the year when everybody needs special care, we will provide special offers for our clients so that they would be able to enjoy a full treatment at a reasonable price. Financial Summary Pre-tax income of 150 000 EUR in year 1 Pre-tax income of 250 000 EUR in year 2. Mission "Feel it" is a responsible and serious wellness club that believes in no limits concerning the well-being of a person, paying attention to all the significant details like the customers' desires and their expectations as well as their wish to discover something new every time. The nature and objectives of the business The object of our business activity is body care and our business plan focuses on building a wellness club that will offer luxury services. Our main activities include fitness and exercise regimens, yoga, music therapy, nutrition counseling and other ways to enhance the well-being of our clients. The service sector in which our business fits in is beauty industry. We don't have professional experience as this is our first business, but our level of general knowledge in the body care industry achieves high standards. Our company will be a medium-sized one and it will offer a variety of services:
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