Apple - A Successful Story

#1 World’s Most Powerful Brands

#1 Most admired company (Forbes)

46 billion $ revenue in 2012

If Apple was a country, its GDP would be ranked in the top 60 nations out of 227

…How did Apple reach this success?

Swiss-origin mother, Joanne Carole Schieble, and Syrian-born father, Abdulfattah Jandali

Armenian American adoptive mother

Developed a hobby of tinkering after his father taught him how to rebuild radios and televisions, when he was 5 years old.

He skipped one grade in school because of his excellent test scores

Sold ‘’blue boxes’’ made by his friend, Steve Wozniak, while in high school

Dropped out of college after attending only one semester

After that, he slept on the floor in friend’s dorm rooms and returned Coke bottles for food money, but still managed to go to creative classes.

Travelled to India, where he stayed 7 months. He was a practitioner of Zen Buddhism.

1976, April Fool’s Day: Steve Jobs, Steve Wozniak and Ronald Wayne, found “Apple Computer Company”, and start to sell circuit boards.

To raise capital for their new company, Steve Jobs sells his Volkswagen van and Steve Wozniak sells his Hewlett-Packard scientific calculator for $500.