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"All media are extensions of some human faculty -- psychic or physical. The wheel ... is an extension of the foot ... the book is an extension of the eye ... clothing, an extension of the skin ... electric circuitry, an extension of the central nervous system. Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and act -- the way we perceive the world. When these ratios change, men change."
" Advertisment is the centre of commerce" ,says a main rule on the marketing .It helps a company to sell things better, it can undo bad image of the market , products or people. Many sociologist admitted that publicity is a mean of influencing people and this resulted from the powerful competition that stands at the basis of the democratic economy. 
A well-made commercial may show the real qualities of the product and it can help people choose one good product from a diversity.
The commercials are everywhere, during any program on tv,radio or everything the contains any information for the people.Humans are better convinced to buy or rent something if they saw that thing on a commercial because a commercial give them a little bit of trust instead of seeing it only in the store. So any product that has a commercial can have higher sells than one the hasn't because people want to try new stuff hoping to satisfy their needs in a better way than before .They could be wrong sometimes but somebody who never tries crawls in his own routine.Watching a commercial keeps you informed with the latest fashion's tendencies: clothes, make-up, shoes, perfumes, house accessories, different kind of events or many other things that could make our lives easier.
At times we may view it positively, at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques one their advertisement to make people award of the firm's products, services or brands. Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques.

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